Skip to content

Hipster Hockey in New York Before It Was Cool

The philosopher Conan once said: “What is best in life? To crush your enemies, see them driven before you, and hear the lamentations of the women.” True at the time, but the best in modern life to cheer with the smallest group of fellow-fans required for it to technically count as a public event. It is called being a hipster and it is the only way to be. Tragically, as hockey fans, hipsterdom is not easy, for these days most organized North American hockey is either affiliated with or aspires to affiliation with the NHL, and going to a midget game to cheer one someone else’s kid is a bit creepy even for those of us with giant mustaches reeking of IPA. So we must look back into history, at some of the great hipster hockey teams that can never become too mainstream, because the river of time has passed them by.

For many years your author was a Canadian soccer fan, so perhaps you imagine I was thrilled to see Vancouver, British Columbia awash during the 2026 World Cup not only with soccer, but with Canadian soccer: with Liam Millar wraps on the SkyTrain and Canada kits seen on random walks through town, and crowds in the tens of thousands enthusiastically cheering Les Rouges on to a tournament performance that, while hardly remarkable, was better than expected.

Certainly not! It’s all gotten so mainstream. Canadian soccer is for the normies now, urgh! Retch! Blech! To see a beautiful family of respectable people wearing matching Stephen Eustaquio sweaters, saying “morning! hope they win tonight!” as they skip through the sun singing “ooh ahh Canada” makes me sick! I enjoyed Canadian soccer long before it was cool; this must be how Nirvana fans felt when Nevermind came out (I don’t know, I never got into Nirvana, they were too popular). Yet the old memories still provide fuel, standing in a decaying Communist stadium with nine other people cheering for Iain Hume to somehow find the ball in the middle of a cow pasture and put a goal past Cuba. So it is with hockey. If we look into history, there is great hipsterdom to be found; hipsterdom that survives not in spite of how terrible things were, but because of it.

Thus, the New York Golden Blades

The New York Golden Blades existed from, and I am not kidding here, October 6, 1973 to November 20, 1973. The Blades had started life as the New York Raiders, which existed for a very simple reason: the World Hockey Association was major league sports, and major league sports had teams in the New York City. It had no other rationale. At first, the WHA had planned to play in Long Island’s brand new Nassau Coliseum, which would have at least given them a sporting chance of survival. Alas, Nassau County didn’t consider the WHA an appealing bet for some reason, and when the NHL expanded to Long Island with the New York Islanders Nassau ghosted the Raiders like the worst Hinge date ever. So the WHA, which for all its virtues never let a terrible idea get in the way of its execution, rented dates at Madison Square Garden and had the Raiders play there.

You may ask, “why would somebody go see games in a quirky new league when they could see the Rangers in the same building, or even the Islanders across the water?” The answer is very simple: nobody did. Under head coach Camille Henry, who was not an inspired choice, the Raiders dressed in sweaters that resembled a WHL team’s and played before WHL crowds. They finished 33-43-2, and actually scored a lot thanks to some stars and fantastic forward depth, but none of their goalies were any good and their defensemen weren’t much better. Everyone forgets the Raiders and they should.

But the Golden Blades! Ah, that was a different kettle of fish. A stinkier one. The WHA somehow found new ownership willing to keep a team at Madison Square Garden. They had some interesting ideas. They tried to stir things up. In this they were not unusual among World Hockey Association owners. They found some people who knew enough about hockey to look after the on-ice product. All standard so far. They had less money than they thought they did. Yep, that’s the WHA. But some of their mad ideas raised eccentricity to inspiration.

They gained André Lacroix and Kevin Morrison, which was an interesting way to solve your defensive problems, and lost so much depth that with the best playmaker and the best attacking defenseman in the league their scoring got worse. On the bright side, Morrison was a brilliantly entertaining player, a square-bodied afroed hard-hitting hard-skating classic WHA defenseman with hands. Lacroix, who was extremely French-Canadian, was not much less spectacular. They added Harry “The Horse” Howell, a Rangers legend who by 1973 was seven hundred billion years old and deeply washed up, but skilled, brainy defensemen who have turned terrible provide entertainment of a sort. They had Bill Speer, the ugliest man in hockey history, 5’11” with a circus face and a build that was not just hockey fat but Actually Fat1; he’s been lost as a player except for his shot-blocking, but a guy who looked like that and played 265 major league games obviously brought something to the rink.

It’s the uniforms everybody remembers, though; uniforms as beautiful as Bill Speer was not. There survives a colour promotional photo of Lacroix wearing the sweater looking pleased as punch and every inch like ten admirals. You remember those purple Los Angeles Kings sweaters? Very attractive they were, but the Kings went with a deep, royal purple, the purple that Justinian would have approved of. The Golden Blades were that little bit brighter; and then the yellow highlights were a bit brighter still than Los Angeles’s, and they added white trim, and the result was that the purpose lost its imperial majesty and became, shall we say, distinctly figure skater-like. And yet it was beautiful. You have to make allowances for the fact that this was the 1970s, just like when you listen to baroque music you need to grant them the privilege of a certain amount of harpsichord; they were working with the styles they had. Within their context, those were spectacular sweaters. This was the era of home whites, which for New York were merely so-so, but fans in the eight cities that got to see the Golden Blades’ road purples in person were truly fortunate. (Except in Vancouver; the only team the Golden Blades ever beat on the road.)

Then there were the skates. They deserve an entire paragraph. Exactly who gets the credit for saying that the Golden Blades should come out in white skates has been lost in the mists of time; different people lay the blame differently. It was to say the least not an inspired choice, first because even now you can’t really buy white hockey skates, let alone in 1973, so they were of course black skates spraypainted white. This would have been an issue for your afternoon skate; in an actual hockey game, mucking it up in the corners and blocking shots, those white skates were tore up like an abandoned Harlem fruit stand in no time flat. There are just a few colour photos showing the white skates in action; if you can bear to log into Pinterest to see it, you’ll see Lacroix with a grimace of distress caught between two New England Whalers with skates that are, erm, getting a bit bovine in character. They say the first thing Harry Howell did as soon as his player-coaching gig gave him the authority was abandon the white skates. Smart man.

If this seems a bit like historic archaeology, that’s because it is. The Golden Blades played all of twenty games. They lost just an unimaginable amount of money, because the lease at Madison Square Garden was terrible, they got second-rate bookings (all but one of their 13 planned weekend home games were afternoon games), and nobody turned up. Lacroix and Morrison wound up being great WHA players, but this was the league’s second season and nobody actually knew that yet, while Harry the Horse was ready to be humanely destroyed at trackside and their few other decent players were not really “names.” Ownership pulled the plug gracelessly on November 20, 1973, throwing the team back to the WHA and saying in effect “you deal with it because we have sold the office furniture and let the rent check bounce.” The WHA office had some experience with this kind of improvisation, and to their credit the ex-Golden Blades did not miss a game, turning out to host the Quebec Nordiques on November 25 exactly as scheduled. Nothing else about the experience was credible, mind: the team was renamed the Jersey Knights, they went back to those old Raiders WHL-style uniforms with a new logo that was probably traced out of a chess magazine, and they played at Cherry Hill Arena, of which it might be enough to say that accounts differ on whether the most prominent feature of the ice surface was a depression or a hill. They were actually a little bit better in Jersey than they were in Manhattan, and a rink without a visitors’ changing room does offer a certain home ice advantage, but nobody cared, and the next season the franchise was off to San Diego where California sun and on-ice respectability, for a time, perhaps fooled the traumatized veterans of the WHA’s New York experiment into thinking it would all turn out right in the end.

But the Golden Blades survive in our hearts. Brilliant duds. A brilliant name. A brilliant logo. Wearing those great sweaters you had Lacroix, a great hipster choice for the Hockey Hall of Fame, Morrison, who had a phenomenal short prime, and Howell, who at least still had league-leading sideburns. They flared out like a clove cigarette, leaving only a rather repulsive stench and 50 years of memories. Only one thing holds them back from hipster perfection: they played in Manhattan, not Brooklyn. We will never see their like again, and perhaps we can put down the hipster joke long enough to say that’s not entirely a bad thing.

  1. Billed somewhere between 200 lbs and 210, Speer showed up at minor league training camps pushing 250. That is pretty much my exact BMI so I’m allowed to tell you that Bill Speer was fat.

Leave a Reply

Your email address will not be published. Required fields are marked *